Creating a brand for a new hotel group is a big deal and tremendously difficult when working in a place as remote as Cape Breton Island. To launch a brand you have to really consider your location and what the owners want the guests to experience and remember about that brand. I had to really consider the draw of Cape Breton Island and portray that in a welcoming and modern way. I guess the design gods were with us because the guest room turned into a knock out! The lobby also became a beautiful maritime welcome and show piece for all who enter to enjoy.
